Website Audit

An audit of your existing website is an excellent way of assessing whether you are doing everything you can to maximise your online potential. To be effective an audit should be take into consideration the offline and online objectives of the organisation.

Apollo can provide an audit of your current web presence and if necessary highlight areas for improvement. All we ask is for one hour of your time to enable us to gather an understanding of your organisation, objectives and website in the following areas:

• Target audience
• Products and services
• Aim of the website
• Business methods
• Type of customers and purchasing trends
• Existing sales and marketing strategies
• Threats and competitors
• Expected ROI (Return on Investment)
• Communication of products and/or services supplied
• Corporate identity
• The reasons people visit your website

The review contains a checklist of over sixty different points, grading each area between one and five, and highlights improvements and recommendations for areas that are underachieving.

A full audit is ideal for large corporate websites, although Apollo can scale the audit to suit the size of your website and budget.