Since its conception in 1997, Pay-Per-Click technology has changed the face of online marketing. It is now possible to bid for the highest rank positions in the leading search engines. This technique guarantees maximum online exposure, heightened brand awareness, and most importantly traffic to your website.
Unlike most traditional marketing methods, a well-formulated Pay-Per-Click campaign offers a high return on investment (ROI). The advertiser will only incur a cost, when a visitor clicks through to their website. This means 100% of the campaign budget is spent generating highly focused, pre-qualified traffic.
Yahoo and Google are the leaders in Pay-Per-Click services. Yahoo sponsored listings appear on Yahoo, MSN, Lycos, AltaVista, AOL, Wanadoo, Ask Jeeves plus many more. Google AdWords are responsible for listings not only on Google, but also on many content related websites.
The Benefits of Pay-Per-Click:
- Instant Results: Unlike traditional search engine optimisation, which can take months, a Pay-Per-Click campaign can be launched within one week.
- Measurable Results: Reporting and Analysis tools enable us to provide accurate statistics on the campaign performance.
- Guaranteed Search Engine Visibility: Premium rankings are achievable.
- Maximum ROI: Budget is only spent on accurately targeted, pre-qualified traffic.
- Competitive Advantage: Pay-Per-Click offers instant market positioning.
- Flexibility: Remain in complete control of all elements of the Pay-Per-Click campaign.
- Geographical Targeting : The campaign can be targeted globally, or towards specific countries.
Apollo can liaise with you to evaluate, set-up and manage your Pay-per-Click campaigns;
- Providing keyword analysis to identify the specific keywords to be used.
- Proposing keyword bid amounts that meet your budget.
- Refining keywords, titles and descriptions to meet with relevancy guidelines.
- Opening Yahoo and Google Pay-Per-Click accounts.
- Submitting the listings and launching the campaign.
- Monitoring account budgets to ensure listings stay live.
- Providing monthly or quarterly reports.
