Email Marketing

It is essential to manage any data collected via your website carefully and with integrity, remembering the fundamental responsibilities of Data Protection. Data should never be accessed, sold, transferred or disclosed without the individuals prior consent. If the website is generating significant levels of data, an automated system would be recommended to manage the data. The collected data should be used to develop relationships with your existing visitors and customers to encourage repeat visits.

The most common and effective way of using this data would be through Email Marketing.

The Apollo Ajax Mailer is a password protected online solution that allows the user to:
(click on links to view demo)

• Categorise data into contact group mailing lists
• Add names and associated emails
• Assign recipients to mailing list
• Create Emailers via a simple text/image editor facility and send emails to selected records at the click of a button
• Monitor their progress
• Track and evaluate the response
• Import / Export contact lists

Bespoke non-templated designed emailers are incorporated into the system, to meet your individual requirements. We will carefully consider the content and layout to maximise the potential for the email getting through to the recipient, avoiding spam filters and blocking by ISPs.

Each email includes an unsubscribe link, which when clicked, automatically removes the recipients email address from the online database, thus reducing an element of administration.

All aspects of email direct marketing follow the same guidelines as their print equivalent. Apollo ensure that each email sent out adheres to the guidelines of the relevant legislation and more importantly that the processes are in place for managing the response data.